Relevance is the key issue

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the …

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Some business owners have noticed a flood of bad reviews hitting Google

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. In …

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Define your goals with regards to user generated content

Words are no longer a series of letters organized in a specific order. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? The page title is still one of the most important ranking factors for Google, so you have …

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Think about walled garden sites from the start

Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. For years, we’ve viewed off-page SEO as the process …

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Don’t forget white hat SEO

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Unfortunately, there is only so much Search Engine Optimization you can …

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Make blogs the main focus of your marketing tactics

If you create high-quality pieces of informative content on your website page-to-page, you will rank. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear …

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Things about SEM you have to experience yourself

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. As machine learning evolves, along with hardware, detecting sentiment should gain importance …

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What is the number of domains that link to your target page?

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. It’s not just the online marketing industry that’s evolving; Stop using keywords in your …

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Thinking about onsite SEO makes everything OK

Put simply, copywriting is writing to persuade, convert, and sell. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Now, that was always kind of the goal but it was just easier to get around that. When people conduct …

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Pay attention to web 2.0

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. Onsite …

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The infamy behind plugins

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Not convinced yet? Website search engine optimisation is a specialist's domain. For example, there are some factors that actually take help of SEO in the sense of selecting the …

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Don’t forget about content

For example, there’s social media, but there’s also social bookmarking. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get …

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Forum signatures build SEO links

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and …

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Remember that bread crumbs make the web go round

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). If you …

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Difficult things about site submissions

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don …

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Merry-go-rounds

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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The mysterious world of content

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. If the person says no, they have not done any reviews, then do not push for them …

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I urge you to think about keyword density

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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It’s time to revolutionize our approach to 301 redirects

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Search engines are unique – as the words used on a webpage can be matched with whatever …

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Why long tail search matters

Know what they are going to do and don’t accept non-answers on their direction. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. You should have some level of knowledge of them and in some cases you probably will grow an expertise …

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Are search volumes affected by 301 redirects

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. There is a chance that you already have evergreen …

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Measure and Improve by paying attention to cloaking

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. When it comes …

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High advertisement ratio can be mitigated by using SEM

Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. While the algorithm is constantly updated, there has been some major updates over the years …

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The ultimate revelation of link research

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that …

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How to promote your local business online

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend …

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Things your competitors know about canonical URLs

Every page should have a description that summarises its contents. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search …

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Determining Relevance: Trust your gut when it comes to offsite SEO

Organic search is a long-term and generally much better margin solution. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in …

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Tell me more about rankings

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The goal of every SEO enthusiast is …

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Write a 1000+ words article about search queries

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts …

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Advantages of non reciprocal links and how you can take advantage of this

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Use your website to communicate your value proposition and your general marketing messages (known as “high-level …

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Experiment With Different Campaign Channels

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Hence – Search Engine Optimisation or SEO. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a …

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Tell me more about SEO

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Press releases …

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Easy internal linking

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! One part of SEO many have heard of is keyword research. After all, every time …

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Expand your forums as necessary

Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. Organizations should take many factors into account when pursuing an SEO strategy. Backlink quality is considered …

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Clearly stipulate what SEO cannot achieve

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. Would you rather …

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SEO is the tool to drive people to your website

Twitter is the easiest and quickest way to learn what is happening. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. SEO is one of the most popular buzz …

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Start the Hunt for Media and Reporters

What the heck is an algorithm? I’m glad you asked. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the …

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