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Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. Now, if you approach another SEO agency, they’ll probably tell you much the same thing that we just did.

Great ideas about 301 redirects to share with your colleagues

If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Truly though, having a blog Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. This process is quite complicated with the search extending to many different servers and indexes.

All you wanted to know about ROI but were afraid to ask

Optimizing page titles for search is best done finding a balance between volume and intent. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits.

Assessing historical progress and how you've been helped by meta tags

Search engines constantly scan and index millions of web pages. In order to have that rank on the search results page, it’s takes a lot of effort and time. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic."

Easy internal linking

It is always fresh and up-to-date. Dig A great example that I like to use is Indozine. through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user.