Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Hence – Search Engine Optimisation or SEO. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site.

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Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website. The shift to mobile devices Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... has caused Google to change the methodology behind how it indexes and ranks websites. As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research.

Expand your duplication as necessary

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. There’s an art to properly optimizing a website with keywords. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords.

Mention keywords where they matter most

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. Gaz Hall, an SEO Guru from the UK, said: "It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic."

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What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. Spend I'm always amazed by the agility of New Media Now on this one. some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Much more is coming. Not all duplicate content is a bad thing.