Things about SEM you have to experience yourself

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. As machine learning evolves, along with hardware, detecting sentiment should gain importance …

more ...

What is the number of domains that link to your target page?

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. It’s not just the online marketing industry that’s evolving; Stop using keywords in your …

more ...


Pay attention to web 2.0

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. Onsite …

more ...

The mysterious world of content

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. If the person says no, they have not done any reviews, then do not push for them …

more ...

It’s time to revolutionize our approach to 301 redirects

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Search engines are unique – as the words used on a webpage can be matched with whatever …

more ...


The ultimate revelation of link research

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that …

more ...



Tell me more about rankings

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The goal of every SEO enthusiast is …

more ...

Experiment With Different Campaign Channels

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Hence – Search Engine Optimisation or SEO. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a …

more ...

Tell me more about SEO

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Press releases …

more ...

How do you feel about keyword density now?

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. Those new to SEO think that this kind of …

more ...


Increase Organic Traffic by the manipulation of cloaking

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Good content takes time …

more ...

High advertisement ratio can be mitigated by using onsite SEO

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. Many e-commerce webmasters hold the view that when they list a lot …

more ...

Meaty meta descriptions may affect your reporting tactics

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better …

more ...


Types of site changes brought on by webmaster tools

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. If it does, you will literally be printing money. Your net promoters are those customers who are engaged with your site, so emailing them is a slam …

more ...

Emphasizing fast results by using content

Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn …

more ...

A do-it-yourself guide to trust rank

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Employ keyword targeting. This is the …

more ...

Think about social media from the start

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is …

more ...

More focus is put on Google algorithms

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. As opposed to trending topics, which can provide you with a surge in traffic for a short period. Most people get SEO …

more ...

You have to think about optimizing your existing pages better

Momentum means running programs with discipline and consistent growth month after month. Every page should be given a title that describes its content. The modern SEO seems to be focusing more on user experience. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

more ...

The secret behind keywords

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

more ...

Reasons why marketers love content

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. There is a …

more ...

Why doorway sites matter

AB testing starts with a control or initial marketing scenario. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Search Engine Optimization (SEO) is the process of understanding searcher …

more ...


Can hits really make a difference?

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. As weeve said before, the sheer amount …

more ...


I bet you didn't know this about SEO

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want …

more ...

Reasons that people rely on comment spam

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Countless people have asked me different versions …

more ...

Clarification about landing pages

To be able to write comfortably for different industries can take a lot of time and research. For many of us, the search box has become our entry point to the Web. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that …

more ...

How to really understand analytics

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have …

more ...

Be mindful of organic links

Mobile content should be short, useful, interesting, and easy to navigate. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Google prefers secure websites. Most web hosts …

more ...

Can rankings make a huge difference to search engine optimisation?

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Naming your pages with strong keywords …

more ...

Talk to your customers

How do you put an invisible business on the map? Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. While there’s no denying the power of paid …

more ...


Measure and Improve by paying attention to plugins

Google is constantly evolving to better understand the context and intent of user behaviour. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re …

more ...

Write about backlinks

Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. Having your site in the top 10 …

more ...

Adopt a customer centric view of reporting

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Both Google and Bing take page-loading speed …

more ...

Succeeding in SEO means paying attention to trust rank

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a …

more ...

Invest in landing pages

Google may penalize specific tactics, but they will never penalize quality. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Rankings matter. But they …

more ...