Relevance is the key issue

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the …

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The infamy behind plugins

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Not convinced yet? Website search engine optimisation is a specialist's domain. For example, there are some factors that actually take help of SEO in the sense of selecting the …

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Forum signatures build SEO links

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and …

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Remember that bread crumbs make the web go round

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). If you …

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Difficult things about site submissions

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don …

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Merry-go-rounds

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Why long tail search matters

Know what they are going to do and don’t accept non-answers on their direction. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. You should have some level of knowledge of them and in some cases you probably will grow an expertise …

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Lessons I've learned from onsite SEO

Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they …

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How to learn about rankings in a few hours

Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Ensuring that users can find your site continuously means gaining long term customers. The …

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Make analysis a priority

Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. Your job …

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Its all about canonical URLs

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as …

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Organic SEO Will Help Your Business Get to the Top

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). These are just a handful of …

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Latest developments in duplication

As much as every business wants to be a success there is a real danger of too much and too fast. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower …

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Quick tips regarding authority sites

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that …

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Repurpose old trust rank

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as …

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Why Google algorithms matter

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Back then, if you would, to get just kind of a …

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SEO specificity best practice

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years …

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The infamy behind landing pages

The way that websites are built are more important and more scrutinized by the algorithms. There is also quite a learning curve when working with different platforms. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Google's Panda algorithm has been around for about four years …

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Reasons why marketers love content

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites …

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The back story of keyword research

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Facts about citations that will make you think twice

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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Personalization counts: how do backlinks fit into this?

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Google delivers results based on the geographic location of the searcher …

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Layout, formatting and LSI combine to make great SEO

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Much criticism has been levelled at the …

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Optimise your site, paying special attention to SERPs

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

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Utilize social media for link building and building a brand

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Changing one of these aspects create an alternative scenario ‘B’. Although many …

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Fun with web crawlers for now

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. When you delete one or more posts or pages from your site, there’s often collateral damage. Within the space of 3 years, it has become significantly easier to find businesses, stores …

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This year will be the year of googlebot crawlers

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy …

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Less is always better when it comes to scraping

This is where the confusion comes in. Keyword research is one of the highest return SEO activities that is essential for your marketing success. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO …

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The steps needed for putting static pages into action

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. SEO guidelines have been changing over the years …

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Be mindful of keyword stuffing

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. One of the most important …

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Expand your SEM as necessary

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. So first, what is SEO …

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If the clicks come rolling in, you don't ask questions

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and …

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