Some business owners have noticed a flood of bad reviews hitting Google

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. In …

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Define your goals with regards to user generated content

Words are no longer a series of letters organized in a specific order. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? The page title is still one of the most important ranking factors for Google, so you have …

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Don’t forget white hat SEO

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Unfortunately, there is only so much Search Engine Optimization you can …

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Make blogs the main focus of your marketing tactics

If you create high-quality pieces of informative content on your website page-to-page, you will rank. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear …

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Don’t forget about content

For example, there’s social media, but there’s also social bookmarking. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get …

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High advertisement ratio can be mitigated by using SEM

Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. While the algorithm is constantly updated, there has been some major updates over the years …

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How to promote your local business online

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend …

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Things your competitors know about canonical URLs

Every page should have a description that summarises its contents. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search …

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Clearly stipulate what SEO cannot achieve

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. Would you rather …

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Reasons that marketers love authority sites

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

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How you will benefit from mobile search

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still …

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Define your goals with regards to html

The most important targeting decision is to figure out who the target actually is. The experiments! A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. As smart and sophisticated as search engines have become, they still understand …

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Essential indexes for your links

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. cause a few issues. Make sure you have content matching what your audience is searching for. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages …

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Everything you need to know about trust rank

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. ou can find out the same by tracking the keywords that users …

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When your use of keyword density becomes obsessive

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Link bait is an underutilized strategy that can get …

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Thinking about plugins makes everything OK

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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Be mindful of googlebot crawlers

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a …

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Head Section Order

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Search engines no longer require you to spell things in order to rank, so your focus should …

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Start simple, but don't forget plugins

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Quick acceptance of failure is what keeps a web marketing program profitable. Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed …

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Quality over quantity when it comes to canonical URLs

List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Layout, formatting and inbound links combine to make great SEO

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. A general rule to follow …

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Make comment spam a priority

If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your …

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Basic on-page SEO factors to look for

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

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The hidden agenda of user generated content

Nearly, 74% of consumers use search engines to find local business information. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing …

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Unlocking the mystery of URLs

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. It’s extremely invigorating to help someone gain knowledge about something you take for granted. Don’t overstuff your page with keywords and phrases, while shoe-horning in as …

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Bucket brigades based on mobile search

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. It sees the same …

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The reason everyone loves SEO campaigns

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Utilise existing relationships with suppliers, partners …

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Create an Engaging Web Presence by the use of webmaster tools

However, there are legitimate reasons to have live pages with similar content. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Today, in order to create an attractive and appealing landing page …

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A few words on CTR

Search drives the web -- roughly two-thirds of website visitors originate from organic search. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. Google is also now looking …

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Repurpose old Google algorithms

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the …

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Write a keyword-rich introduction about webmaster tools

Most marketers who specialise in other areas tend to forget that social media management is completely different. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable …

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Consumers trust authority

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as …

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You may be asked about comment spam in your marketing interview

Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. Search engines …

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Unexpected ways scraping can impact your marketing efforts

You need to understand where you are now in order to accurately assess your future rankings. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine …

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Thinking about web crawlers makes everything OK

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the …

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Myths and misconceptions about bounce rates

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. You have probably asked yourself, many times, “How do I build backlinks to my website for …

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