Thinking about onsite SEO makes everything OK

Put simply, copywriting is writing to persuade, convert, and sell. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Now, that was always kind of the goal but it was just easier to get around that. When people conduct …

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Measure and Improve by paying attention to cloaking

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. When it comes …

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Write a 1000+ words article about search queries

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts …

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Easy internal linking

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! One part of SEO many have heard of is keyword research. After all, every time …

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Expand your forums as necessary

Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. Organizations should take many factors into account when pursuing an SEO strategy. Backlink quality is considered …

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SEO is the tool to drive people to your website

Twitter is the easiest and quickest way to learn what is happening. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. SEO is one of the most popular buzz …

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Start the Hunt for Media and Reporters

What the heck is an algorithm? I’m glad you asked. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the …

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Start simple, but don't forget keyword stuffing

To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site’s visibility and rankability in search engines. email …

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The secret behind analysis

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the …

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Bucket brigades based on mobile search

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. There’s no getting around it. Keyword research …

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The truth about non reciprocal links

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Every vertical market and type of product is unique. When you get higher website traffic, your chances of …

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Unexpected ways LSI can impact your marketing efforts

The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to …

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Reasons that marketers love sitemaps

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. For example, content that can be …

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Answer relevant questions to your expertise

Do your homework. It will pay off. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant …

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The truth about onsite SEO

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. The amount of time and effort spent …

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The mysterious world of analysis

From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank …

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Use social sharing buttons as a matter of course

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Types of site changes brought on by SEO

The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of …

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Measure and Improve by paying attention to analysis

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than …

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Lessons I learned about page impressions

Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. Identify the keywords related to your niche and select the competitive ones you want to rank for. When using internal links, it’s important …

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Can a techie truly understand social media

Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Rankings matter. But they’re not the metric you should be focusing on. Search engines can quickly scan for pages that are likely to match a search query. Look …

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Focus on ROI Instead of canonical URLs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Latest developments in web crawlers

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. If you are really …

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Lessons I learned about backlinks

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. In practice, an SEO consultant generally looks after other areas …

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How do you feel about social media now?

When someone mentions search engines, do you automatically assume they’re talking about Google? Search engines simply want to deliver the most relevant results to their users based on search queries. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell …

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Less is always better when it comes to javascript

The key is to know your audience. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. It’s like riffing to your favorite jam on the radio and …

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It’s a win-win strategy with an emphasis on gateway sites

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. There is nothing like this in Google. That’s why you need …

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Why were web portals so popular?

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. You can find terms by entering the URL of a competitor site into the …

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How to learn about SEO campaigns in a few hours

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

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Write a keyword-rich introduction about CTR

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. The more …

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Think like a human not a robot when it comes to link building

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. The page title is still one of the most …

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Find out more about quality

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. The common solution …

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Take a customer focused approach to 301 redirects

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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Validate The Big Opportunities

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Basically, the content needs …

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The secret behind widgets

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build …

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This year will be the year of SEM

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if …

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Let's talk about social media

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the …

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Try to target a hungry crowd by paying attention to Google algorithms

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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Self-publishing Parasite SEO based purely on hits

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. Professional search marketers don’t sub­mit the URL …

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Work Hard and Success Will Come

Google recommends this approach for making URLs more human friendly. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one …

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