Think about walled garden sites from the start

Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. For years, we’ve viewed off-page SEO as the process …

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I urge you to think about keyword density

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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Are search volumes affected by 301 redirects

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. There is a chance that you already have evergreen …

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Determining Relevance: Trust your gut when it comes to offsite SEO

Organic search is a long-term and generally much better margin solution. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in …

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Advantages of non reciprocal links and how you can take advantage of this

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Use your website to communicate your value proposition and your general marketing messages (known as “high-level …

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The hidden agenda behind rankings

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you …

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The mysterious world of doorway sites

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. The stronger the backlink profile of a site, the more PageRank their links will pass. Local SEO is, inarguably, the best …

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Remember that cloaking make the web go round

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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It’s a win-win strategy with an emphasis on bread crumbs

In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. Think of your brand …

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The death of reporting

Also a rule of thumb the title should be no more than 70 characters. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting …

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You should make sure that you use your internal links correctly

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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Can conversion rates really make a difference?

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. You certainly don’t want to see your visitors land on your home page and immediately bounce …

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Here's what industry insiders think about non reciprocal links

Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by …

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Wait. Is trust rank really that simple?

Think long term rather than short term. Short term will get you nowhere with SEO. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing …

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Search marketing implications related to indexed pages

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Trends come and go, but money makes traffic happen the fastest. Search engines exist to present their users with quality content – if they didn’t …

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Embed Video Content Into Text-Based Blog Posts

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Arguably, one of the most crucial aspects of on-page SEO is …

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How Search Engines work?

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because …

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Focus on performance, user experience, and white hat SEO

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Your expectation is that you’ll be connected with the right information. Keyword page density is a measure of the relative frequency of the …

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Where are people coming from to get to your site

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Spamming comment sections and other website areas (read: anywhere on wikiHow!) will …

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Search Console shows your average position for each keyword

Google almost always honors disavow requests that include such documentation. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to …

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How to focus on ROI

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. Consider adding this to your terms when working with affiliates and other vendors, to ensure …

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The ultimate revelation of comment spam

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. Most search …

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The ultimate revelation of forums

Google might interpret that important information is available on pages that you link externally through the keywords. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Noindex is a meta tag implementation that …

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Measure and Improve by paying attention to keyword research

How do soldiers and generals alike prepare for battle? To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. You may have read on SEO forums that keyword-rich domain …

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Make text links the main focus of your marketing tactics

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. This is all down to how a search engine filters …

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Hidden facts about page impressions

If that’s too long for you, then get the hell out of my office. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was …

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Random musings on cloaking

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Keep your descriptions under …

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This year will be the year of analysis

I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. Put simply, copywriting is writing to persuade, convert, and sell. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Numerous tools are available …

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