Its all about canonical URLs

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as …

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Can conversion rates really make a difference?

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. You certainly don’t want to see your visitors land on your home page and immediately bounce …

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Quality over quantity when it comes to canonical URLs

List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Use social sharing buttons as a matter of course

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Think about social media from the start

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is …

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Types of site changes brought on by SEO

The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of …

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Measure and Improve by paying attention to analysis

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than …

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More focus is put on Google algorithms

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. As opposed to trending topics, which can provide you with a surge in traffic for a short period. Most people get SEO …

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Lessons I learned about page impressions

Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. Identify the keywords related to your niche and select the competitive ones you want to rank for. When using internal links, it’s important …

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You have to think about optimizing your existing pages better

Momentum means running programs with discipline and consistent growth month after month. Every page should be given a title that describes its content. The modern SEO seems to be focusing more on user experience. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

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Can a techie truly understand social media

Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Rankings matter. But they’re not the metric you should be focusing on. Search engines can quickly scan for pages that are likely to match a search query. Look …

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Layout, formatting and inbound links combine to make great SEO

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. A general rule to follow …

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Organic SEO Will Help Your Business Get to the Top

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). These are just a handful of …

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The secret behind keywords

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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Reasons why marketers love content

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. There is a …

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Here's what industry insiders think about non reciprocal links

Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by …

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Latest developments in duplication

As much as every business wants to be a success there is a real danger of too much and too fast. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower …

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Quick tips regarding authority sites

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that …

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Repurpose old trust rank

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as …

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Why Google algorithms matter

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Back then, if you would, to get just kind of a …

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SEO specificity best practice

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years …

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Wait. Is trust rank really that simple?

Think long term rather than short term. Short term will get you nowhere with SEO. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing …

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Make comment spam a priority

If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your …

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Focus on ROI Instead of canonical URLs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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The infamy behind landing pages

The way that websites are built are more important and more scrutinized by the algorithms. There is also quite a learning curve when working with different platforms. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Google's Panda algorithm has been around for about four years …

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Why doorway sites matter

AB testing starts with a control or initial marketing scenario. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Search Engine Optimization (SEO) is the process of understanding searcher …

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Basic on-page SEO factors to look for

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

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Search marketing implications related to indexed pages

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Trends come and go, but money makes traffic happen the fastest. Search engines exist to present their users with quality content – if they didn’t …

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Can hits really make a difference?

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. As weeve said before, the sheer amount …

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Latest developments in web crawlers

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. If you are really …

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Embed Video Content Into Text-Based Blog Posts

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Arguably, one of the most crucial aspects of on-page SEO is …

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Reasons why marketers love content

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites …

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The back story of keyword research

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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The hidden agenda of user generated content

Nearly, 74% of consumers use search engines to find local business information. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing …

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I bet you didn't know this about SEO

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want …

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Lessons I learned about backlinks

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. In practice, an SEO consultant generally looks after other areas …

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Reasons that people rely on comment spam

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Countless people have asked me different versions …

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Clarification about landing pages

To be able to write comfortably for different industries can take a lot of time and research. For many of us, the search box has become our entry point to the Web. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that …

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