How Search Engines work?

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because …

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Facts about citations that will make you think twice

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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How to really understand analytics

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have …

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How do you feel about social media now?

When someone mentions search engines, do you automatically assume they’re talking about Google? Search engines simply want to deliver the most relevant results to their users based on search queries. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell …

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Less is always better when it comes to javascript

The key is to know your audience. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. It’s like riffing to your favorite jam on the radio and …

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Be mindful of organic links

Mobile content should be short, useful, interesting, and easy to navigate. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Google prefers secure websites. Most web hosts …

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Can rankings make a huge difference to search engine optimisation?

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Naming your pages with strong keywords …

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Focus on performance, user experience, and white hat SEO

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Your expectation is that you’ll be connected with the right information. Keyword page density is a measure of the relative frequency of the …

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It’s a win-win strategy with an emphasis on gateway sites

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. There is nothing like this in Google. That’s why you need …

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Personalization counts: how do backlinks fit into this?

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Google delivers results based on the geographic location of the searcher …

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Why were web portals so popular?

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. You can find terms by entering the URL of a competitor site into the …

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Talk to your customers

How do you put an invisible business on the map? Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. While there’s no denying the power of paid …

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Unlocking the mystery of URLs

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. It’s extremely invigorating to help someone gain knowledge about something you take for granted. Don’t overstuff your page with keywords and phrases, while shoe-horning in as …

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Layout, formatting and LSI combine to make great SEO

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Much criticism has been levelled at the …

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Where are people coming from to get to your site

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Spamming comment sections and other website areas (read: anywhere on wikiHow!) will …

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Measure and Improve by paying attention to plugins

Google is constantly evolving to better understand the context and intent of user behaviour. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re …

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How to learn about SEO campaigns in a few hours

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

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Search Console shows your average position for each keyword

Google almost always honors disavow requests that include such documentation. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to …

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Write about backlinks

Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. Having your site in the top 10 …

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Write a keyword-rich introduction about CTR

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. The more …

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Bucket brigades based on mobile search

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. It sees the same …

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Think like a human not a robot when it comes to link building

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. The page title is still one of the most …

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How to focus on ROI

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. Consider adding this to your terms when working with affiliates and other vendors, to ensure …

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The reason everyone loves SEO campaigns

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Utilise existing relationships with suppliers, partners …

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Find out more about quality

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. The common solution …

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Take a customer focused approach to 301 redirects

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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Validate The Big Opportunities

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Basically, the content needs …

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Optimise your site, paying special attention to SERPs

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

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Create an Engaging Web Presence by the use of webmaster tools

However, there are legitimate reasons to have live pages with similar content. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Today, in order to create an attractive and appealing landing page …

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The secret behind widgets

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build …

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Utilize social media for link building and building a brand

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Changing one of these aspects create an alternative scenario ‘B’. Although many …

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A few words on CTR

Search drives the web -- roughly two-thirds of website visitors originate from organic search. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. Google is also now looking …

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Fun with web crawlers for now

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. When you delete one or more posts or pages from your site, there’s often collateral damage. Within the space of 3 years, it has become significantly easier to find businesses, stores …

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Repurpose old Google algorithms

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the …

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The ultimate revelation of comment spam

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. Most search …

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Adopt a customer centric view of reporting

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Both Google and Bing take page-loading speed …

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Write a keyword-rich introduction about webmaster tools

Most marketers who specialise in other areas tend to forget that social media management is completely different. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable …

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This year will be the year of SEM

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if …

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Consumers trust authority

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as …

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This year will be the year of googlebot crawlers

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy …

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Let's talk about social media

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the …

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