Succeeding in SEO means paying attention to trust rank

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a …

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You may be asked about comment spam in your marketing interview

Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. Search engines …

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Less is always better when it comes to scraping

This is where the confusion comes in. Keyword research is one of the highest return SEO activities that is essential for your marketing success. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO …

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The steps needed for putting static pages into action

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. SEO guidelines have been changing over the years …

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The ultimate revelation of forums

Google might interpret that important information is available on pages that you link externally through the keywords. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Noindex is a meta tag implementation that …

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Try to target a hungry crowd by paying attention to Google algorithms

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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Measure and Improve by paying attention to keyword research

How do soldiers and generals alike prepare for battle? To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. You may have read on SEO forums that keyword-rich domain …

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Unexpected ways scraping can impact your marketing efforts

You need to understand where you are now in order to accurately assess your future rankings. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine …

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Make text links the main focus of your marketing tactics

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. This is all down to how a search engine filters …

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Thinking about web crawlers makes everything OK

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the …

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Be mindful of keyword stuffing

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. One of the most important …

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Expand your SEM as necessary

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. So first, what is SEO …

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Invest in landing pages

Google may penalize specific tactics, but they will never penalize quality. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Rankings matter. But they …

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Self-publishing Parasite SEO based purely on hits

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. Professional search marketers don’t sub­mit the URL …

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Work Hard and Success Will Come

Google recommends this approach for making URLs more human friendly. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one …

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Hidden facts about page impressions

If that’s too long for you, then get the hell out of my office. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was …

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If the clicks come rolling in, you don't ask questions

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and …

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Random musings on cloaking

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Keep your descriptions under …

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Myths and misconceptions about bounce rates

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. You have probably asked yourself, many times, “How do I build backlinks to my website for …

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This year will be the year of analysis

I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. Put simply, copywriting is writing to persuade, convert, and sell. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Numerous tools are available …

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