Difficult things about site submissions

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don …

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Advantages of non reciprocal links and how you can take advantage of this

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Use your website to communicate your value proposition and your general marketing messages (known as “high-level …

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Start the Hunt for Media and Reporters

What the heck is an algorithm? I’m glad you asked. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the …

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Remember that cloaking make the web go round

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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Types of site changes brought on by webmaster tools

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. If it does, you will literally be printing money. Your net promoters are those customers who are engaged with your site, so emailing them is a slam …

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The death of reporting

Also a rule of thumb the title should be no more than 70 characters. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting …

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How to learn about rankings in a few hours

Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Ensuring that users can find your site continuously means gaining long term customers. The …

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Start simple, but don't forget plugins

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Quick acceptance of failure is what keeps a web marketing program profitable. Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed …

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Lessons I learned about page impressions

Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. Identify the keywords related to your niche and select the competitive ones you want to rank for. When using internal links, it’s important …

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Latest developments in duplication

As much as every business wants to be a success there is a real danger of too much and too fast. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower …

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The infamy behind landing pages

The way that websites are built are more important and more scrutinized by the algorithms. There is also quite a learning curve when working with different platforms. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Google's Panda algorithm has been around for about four years …

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How do you feel about social media now?

When someone mentions search engines, do you automatically assume they’re talking about Google? Search engines simply want to deliver the most relevant results to their users based on search queries. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell …

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Measure and Improve by paying attention to plugins

Google is constantly evolving to better understand the context and intent of user behaviour. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re …

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Find out more about quality

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. The common solution …

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Invest in landing pages

Google may penalize specific tactics, but they will never penalize quality. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Rankings matter. But they …

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