Define your goals with regards to user generated content

Words are no longer a series of letters organized in a specific order. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? The page title is still one of the most important ranking factors for Google, so you have …

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Make blogs the main focus of your marketing tactics

If you create high-quality pieces of informative content on your website page-to-page, you will rank. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear …

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Pay attention to web 2.0

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. Onsite …

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Merry-go-rounds

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Why long tail search matters

Know what they are going to do and don’t accept non-answers on their direction. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. You should have some level of knowledge of them and in some cases you probably will grow an expertise …

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Write a 1000+ words article about search queries

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts …

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Experiment With Different Campaign Channels

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Hence – Search Engine Optimisation or SEO. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a …

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The secret behind analysis

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the …

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Everything you need to know about trust rank

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. ou can find out the same by tracking the keywords that users …

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You should make sure that you use your internal links correctly

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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Types of site changes brought on by SEO

The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of …

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Why doorway sites matter

AB testing starts with a control or initial marketing scenario. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Search Engine Optimization (SEO) is the process of understanding searcher …

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Reasons that people rely on comment spam

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Countless people have asked me different versions …

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Write a keyword-rich introduction about CTR

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. The more …

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Optimise your site, paying special attention to SERPs

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

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Repurpose old Google algorithms

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the …

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Expand your SEM as necessary

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. So first, what is SEO …

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If the clicks come rolling in, you don't ask questions

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and …

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