The truth about onsite SEO

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. The amount of time and effort spent …

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Can conversion rates really make a difference?

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. You certainly don’t want to see your visitors land on your home page and immediately bounce …

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Why Google algorithms matter

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Back then, if you would, to get just kind of a …

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Can hits really make a difference?

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. As weeve said before, the sheer amount …

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Layout, formatting and LSI combine to make great SEO

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Much criticism has been levelled at the …

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Bucket brigades based on mobile search

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. It sees the same …

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Utilize social media for link building and building a brand

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Changing one of these aspects create an alternative scenario ‘B’. Although many …

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This year will be the year of googlebot crawlers

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy …

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Try to target a hungry crowd by paying attention to Google algorithms

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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Unexpected ways scraping can impact your marketing efforts

You need to understand where you are now in order to accurately assess your future rankings. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine …

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