SEO is about providing value, not tricking search engines into ranking you higher. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. All the content you produce should be tailored to your …

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Earning links is not about following a static link building strategy for a long time. In the landscape …

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. any time of year, for years on end, it sprouts needles that are green. The modern user has a very short attention span. If a website …

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers …

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. The amount of time and effort spent …

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. You certainly don’t want to see your visitors land on your home page and immediately bounce …

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Back then, if you would, to get just kind of a …

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. As weeve said before, the sheer amount …

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Much criticism has been levelled at the …

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. It sees the same …

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Changing one of these aspects create an alternative scenario ‘B’. Although many …

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy …

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

You need to understand where you are now in order to accurately assess your future rankings. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine …

Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. There are many on-page elements …