Relevance is the key issue

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the …

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Some business owners have noticed a flood of bad reviews hitting Google

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. In …

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What is the number of domains that link to your target page?

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. It’s not just the online marketing industry that’s evolving; Stop using keywords in your …

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Thinking about onsite SEO makes everything OK

Put simply, copywriting is writing to persuade, convert, and sell. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Now, that was always kind of the goal but it was just easier to get around that. When people conduct …

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Forum signatures build SEO links

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and …

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Things your competitors know about canonical URLs

Every page should have a description that summarises its contents. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search …

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Start simple, but don't forget keyword stuffing

To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site’s visibility and rankability in search engines. email …

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Reasons that marketers love sitemaps

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. For example, content that can be …

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Its all about canonical URLs

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as …

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Organic SEO Will Help Your Business Get to the Top

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). These are just a handful of …

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Quick tips regarding authority sites

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that …

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Repurpose old trust rank

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as …

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Be mindful of organic links

Mobile content should be short, useful, interesting, and easy to navigate. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Google prefers secure websites. Most web hosts …

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Can rankings make a huge difference to search engine optimisation?

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Naming your pages with strong keywords …

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Create an Engaging Web Presence by the use of webmaster tools

However, there are legitimate reasons to have live pages with similar content. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Today, in order to create an attractive and appealing landing page …

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Less is always better when it comes to scraping

This is where the confusion comes in. Keyword research is one of the highest return SEO activities that is essential for your marketing success. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO …

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Myths and misconceptions about bounce rates

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. You have probably asked yourself, many times, “How do I build backlinks to my website for …

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This year will be the year of analysis

I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. Put simply, copywriting is writing to persuade, convert, and sell. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Numerous tools are available …

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