Think about walled garden sites from the start

Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. For years, we’ve viewed off-page SEO as the process …

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Things about SEM you have to experience yourself

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. As machine learning evolves, along with hardware, detecting sentiment should gain importance …

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It’s time to revolutionize our approach to 301 redirects

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Search engines are unique – as the words used on a webpage can be matched with whatever …

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Measure and Improve by paying attention to cloaking

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. When it comes …

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The ultimate revelation of link research

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that …

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Easy internal linking

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! One part of SEO many have heard of is keyword research. After all, every time …

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Clearly stipulate what SEO cannot achieve

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back. Would you rather …

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SEO is the tool to drive people to your website

Twitter is the easiest and quickest way to learn what is happening. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. SEO is one of the most popular buzz …

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How do you feel about keyword density now?

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. Those new to SEO think that this kind of …

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Lessons I've learned from onsite SEO

Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they …

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Answer relevant questions to your expertise

Do your homework. It will pay off. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant …

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Head Section Order

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Search engines no longer require you to spell things in order to rank, so your focus should …

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Measure and Improve by paying attention to analysis

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than …

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Focus on ROI Instead of canonical URLs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Latest developments in web crawlers

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. If you are really …

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I bet you didn't know this about SEO

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want …

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Facts about citations that will make you think twice

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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How to really understand analytics

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have …

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Where are people coming from to get to your site

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Spamming comment sections and other website areas (read: anywhere on wikiHow!) will …

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Think like a human not a robot when it comes to link building

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. The page title is still one of the most …

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Take a customer focused approach to 301 redirects

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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The ultimate revelation of comment spam

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. Most search …

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The steps needed for putting static pages into action

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. SEO guidelines have been changing over the years …

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Random musings on cloaking

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Keep your descriptions under …

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