Don’t forget white hat SEO

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Unfortunately, there is only so much Search Engine Optimization you can …

more ...




How you will benefit from mobile search

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still …

more ...

Essential indexes for your links

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. cause a few issues. Make sure you have content matching what your audience is searching for. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages …

more ...

Bucket brigades based on mobile search

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. There’s no getting around it. Keyword research …

more ...

The mysterious world of doorway sites

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. The stronger the backlink profile of a site, the more PageRank their links will pass. Local SEO is, inarguably, the best …

more ...




Focus on performance, user experience, and white hat SEO

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Your expectation is that you’ll be connected with the right information. Keyword page density is a measure of the relative frequency of the …

more ...

Personalization counts: how do backlinks fit into this?

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Google delivers results based on the geographic location of the searcher …

more ...

How to learn about SEO campaigns in a few hours

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

more ...




Write a keyword-rich introduction about webmaster tools

Most marketers who specialise in other areas tend to forget that social media management is completely different. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable …

more ...


Measure and Improve by paying attention to keyword research

How do soldiers and generals alike prepare for battle? To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. You may have read on SEO forums that keyword-rich domain …

more ...