This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. Add value to them, and they will add value to you, but you need to add value first. Analyzing your competitor’s website could reveal some really interesting information …

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Unfortunately, there is only so much Search Engine Optimization you can …

Don’t forget that one source for information about keywords is your own web logs. Search engines will not consider your site to be an authority if the links are only emanating from one type of source. How do soldiers and generals alike prepare for battle? Google turns the concept …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web …

While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” External optimization involves optimizing your …

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. cause a few issues. Make sure you have content matching what your audience is searching for. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages …

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. There’s no getting around it. Keyword research …

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. The stronger the backlink profile of a site, the more PageRank their links will pass. Local SEO is, inarguably, the best …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. As mentioned earlier, check your homepage with JavaScript on …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Today, people tend not to look for products; instead, they’re looking for information. Does longer content rank better in search? It sure does. Maybe …

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Your expectation is that you’ll be connected with the right information. Keyword page density is a measure of the relative frequency of the …

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Google delivers results based on the geographic location of the searcher …

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Google does not expect you to meet all of their standards, but …

SEO is a time consuming effort which most people running an online business do not have. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. A Private Blog Network (PBN) is a …

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade …

Most marketers who specialise in other areas tend to forget that social media management is completely different. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable …

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Watch out for tools …

How do soldiers and generals alike prepare for battle? To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. You may have read on SEO forums that keyword-rich domain …