Remember that bread crumbs make the web go round

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). If you …

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The mysterious world of content

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. If the person says no, they have not done any reviews, then do not push for them …

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Are search volumes affected by 301 redirects

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. There is a chance that you already have evergreen …

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Tell me more about rankings

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The goal of every SEO enthusiast is …

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Meaty meta descriptions may affect your reporting tactics

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better …

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Unexpected ways LSI can impact your marketing efforts

The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to …

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Emphasizing fast results by using content

Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn …

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Think about social media from the start

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is …

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Here's what industry insiders think about non reciprocal links

Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by …

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Wait. Is trust rank really that simple?

Think long term rather than short term. Short term will get you nowhere with SEO. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing …

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Clarification about landing pages

To be able to write comfortably for different industries can take a lot of time and research. For many of us, the search box has become our entry point to the Web. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that …

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Talk to your customers

How do you put an invisible business on the map? Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. While there’s no denying the power of paid …

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Unlocking the mystery of URLs

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. It’s extremely invigorating to help someone gain knowledge about something you take for granted. Don’t overstuff your page with keywords and phrases, while shoe-horning in as …

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The reason everyone loves SEO campaigns

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Utilise existing relationships with suppliers, partners …

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Validate The Big Opportunities

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Basically, the content needs …

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A few words on CTR

Search drives the web -- roughly two-thirds of website visitors originate from organic search. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. Google is also now looking …

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