High advertisement ratio can be mitigated by using SEM

Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. While the algorithm is constantly updated, there has been some major updates over the years …

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Reasons that marketers love authority sites

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

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Thinking about plugins makes everything OK

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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A do-it-yourself guide to trust rank

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Employ keyword targeting. This is the …

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You have to think about optimizing your existing pages better

Momentum means running programs with discipline and consistent growth month after month. Every page should be given a title that describes its content. The modern SEO seems to be focusing more on user experience. If you have redirect chains, the conventional wisdom is that the loss in link equity is …

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Can a techie truly understand social media

Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Rankings matter. But they’re not the metric you should be focusing on. Search engines can quickly scan for pages that are likely to match a search query. Look …

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Reasons why marketers love content

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. There is a …

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Basic on-page SEO factors to look for

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

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Search marketing implications related to indexed pages

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Trends come and go, but money makes traffic happen the fastest. Search engines exist to present their users with quality content – if they didn’t …

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Adopt a customer centric view of reporting

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Both Google and Bing take page-loading speed …

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This year will be the year of SEM

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if …

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Be mindful of keyword stuffing

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. One of the most important …

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